Logo Research

Coursework Research: Logo's

The Criterion Collection Logo Analysis 

An American video-distribution company that sells "important classic and contemporary films" to film aficionados. Criterion is noted for helping to standardise the letterbox format for

widescreen films, bonus features, and special editions for home video.

The black and white contrast can represent truth and lies, the clear lines between them show how they clash together. The white is used to show truth and innocence, whereas the black shows something more complicated. The simplicity of the whole logo presents how straight forward and clear their message is: to get straight to the point. There is an element of classiness which comes with the logo which means that the sensitive topics that might cover are dealt with in a professional way.

BBC Films Logo Analysis

Simple square blocks containing upright letters gives a sense of significance in the logo because the BBC was the first tv broadcaster and it's very well known. They use of bold writing suggests how they want to provide emphasis on the brand itself as its so huge and has come a long way.

Also, it can suggest  The use of the galaxy background can suggest the infinite knowledge that the universe contains and the BBC is trying to showcase and educate its audiences whilst being entertaining. Another meaning that galaxy shows are the genre it portrays, which might be a representation on the variety of the different things they support and produce. The little contrast between the blue and the background which is a darker blue highlight one of the BBC's purposes to educate its audiences. The connotations of the colour dark blue often represent intelligence and that convoluted with light blue which often suggests understanding. Different speckles of colour can depict the diversity that the BBC offers and encourages.

Disney Films Logo Analysis

Disney was founded in 1923, by Walt Disney and Roy Disney. The company decided to compromise as Walt Disney Productions in 1929. The Walt Disney Logo basically means cheerful and quality American entertainment. Also, The logo is a stylised version of the founder's signature, which gives it meaning to be owned by the ‘Walt Disney Brothers’.The fonts appear fancy written below the motif this highlights ‘Walt Disney’ the brand name in a subtle but bold manner. The Walt Disney logo has kept its uniqueness throughout the years. However, through time different styles and animation have been added to the logo to make it more up to standard with the quality and technical breakthroughs throughout the years.
Walt Disney also produces other things such as; Television programs, Online media, Films, Travel and also theatre. The brand image they have created is very effective as it can associate different media products to their company. Walt Disney markets themselves in many ways, such as on adverts, TV, films and posters, selling Walt Disney products and also expanding their marketplace. Walt Disney has always been a global product so it has never had to change its name as it is very original and shows what they stand for as a big production company.

Vertigo Film Logo Analysis

Vertigo Films is a UK Film and Distribution company founded in 2002 by Allan Niblo and James Richardson. The Films span a range of genres and audience taste. Their logo is very simplistic so it's ambiguous to its audiences and different people can interpret it differently.

The font of the logo is bold and the colour is black against a red background giving the connotations of a thriller as red connotes blood, danger and violence but it could also suggest genres such as romance etc. The British film company has been responsible for the production and distribution of Bronson, StreetDance 3D and Monsters.